Celia McAndrew
CEO/Principal
Celia McAndrew is a professional and highly skilled market researcher, with a foundation of over 20 years in the marketing, advertising and market research industries. Having previously worked with Mars UK, JWT Sydney and Keig & Company, she established McAndrew Research & Planning in Australia in 1998. Celia has a wealth of knowledge and experience across many categories, including FMCG, media and brand strategy development. She is an expert in both quantitative and qualitative research.
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