|
“The best model of a duck is a duck, and if possible, the same duck.”
Albert Einstein |
Reality Shopping is a response to decontextualised methodologies that fail to address the 'reality' of a given situation. It gives you the very best in in-depth understanding of your brand in the real environment of its social context.
|
 |
- Ethnographic research: In-depth mapping of the contextual environment of the brand using detailed analytical research processes
|
- Senior qualified researchers: The most senior staff involved directly with your project
|
- On the streets, in the malls, into the shops: Investigation of the real environments where consumers make meaning with and about the brands
|
- Whole shopping environment and experience: Encompasses the meanings of the brand as a social and behavioural experience occurring in a given context
|
- Broader social context: What does the brand mean to people in their lives? How do they discuss it with friends, family and significant others? How does the brand align or oppose with relevant movements in the social context?
|
- Real world reference points, real world view: Reliable and empirical research from the actual context in which your brand sells to its consumers
|
To discover how can make a difference to your marketing strategy, please email us or phone (02) 9247 0033.
|
|
|
| |
