Insight into shopping behaviour and the decision making processes of your consumers.

• How consumers make choices: Analysis of the processes involved in real consumer choice in relation to the brand.

• How they choose brands: Specific descriptions of the choices involved - how and why they are made –in relation to the brand.

• The retail shopping experience: What is the actual environment in which the brand exists? In what ways is it negotiated by customers? How can the brand take advantage of this environment?

• Inside the house: How does the brand fit into consumers’ lives?

• The broader social context: Understanding the brand in relation to its wider context of meaning.

• Where brands fit in: How does the brand sit in relation to significant other brands for the consumers?

• How to develop the brand for your consumers: Strategic application of the findings of the research relevant to the identified target group.

• How to grow the brand and reach potential target markets: Identification of meaningful and relevant planning strategies to integrate with the environment of the brand.