Phone: 02 9247 0033
Defining the scope
Getting in close
Delivering the research results
Reality Shopping info
Fashion Voice info
Insight into shopping behaviour and the decision making processes of your consumers.
How consumers make choices:
Analysis of the processes involved in real consumer choice in relation to the brand.
How they choose brands:
Specific descriptions of the choices involved - how and why they are made –in relation to the brand.
The retail shopping experience:
What is the actual environment in which the brand exists? In what ways is it negotiated by customers? How can the brand take advantage of this environment?
Inside the house:
How does the brand fit into consumers’ lives?
The broader social context:
Understanding the brand in relation to its wider context of meaning.
Where brands fit in:
How does the brand sit in relation to significant other brands for the consumers?
How to develop the brand for your consumers:
Strategic application of the findings of the research relevant to the identified target group.
How to grow the brand and reach potential target markets:
Identification of meaningful and relevant planning strategies to integrate with the environment of the brand.
Find out how it can inform your brand’s marketing strategy please
us or phone (02) 9247 0033.
Making a difference